Profile

Florian Wupperfeld

Destination Branding & Placemaking
LCD Ventures

Florian Wupperfeld is a social architect and placemaking expert with over 20 years of experience collaborating with private, public, and civic sector organizations. He specializes in delivering evidence-based placemaking strategies that enhance the cultural, social, and commercial value of places. His distinctive soft power approach focuses on creating value with and for people—empowering assets and infrastructure to flourish. His philosophy is straightforward: Places and brands people love… perform better. Selected clients and collaborations include: Real Estate & Investment: Benson Elliot, Hobart Partners, LaSalle, Commerzbank / Hausinvest, UBS Consumer Brands: Bahlsen, Birkenstock, Henkel, Newhouse, BMW, Mercedes-Benz, LVMH Group, and more Hospitality & Lifestyle: Accor, Kempinski, Soho House, Arts Club, South Kensington Club, Mortimer House, and more Cities: Amsterdam, Berlin, Hamburg, Munich, Marseille, Rome, Malta, Qatar, and others Cultural Institutions: Tate Modern, V&A, Haus der Kunst, National Museum of Qatar, Art Basel, and more Academic & Thought Leadership: LSE, Amsterdam Institute for Metropolitan Solutions, TU Berlin, Humboldt University, WEF Davos, The New York Times Current Projects: LCD Ventures is launching a new co-living concept in the UK and partnering with both a major bank and the City of Berlin to transform Alexanderplatz by reimagining its social fabric. Starting Q1 2025, LCD Ventures and its affiliate partner, Apollo Impact Compass, are working with Midstad—one of Europe’s largest retailers and urban asset holders—on data-driven placemaking strategies. This initiative supports a multi-billion-euro investment aimed at revitalizing Germany’s inner cities by transitioning from retail-dominated environments to future-proof social infrastructure.